Bulmers Ltd. is the only Irish cider producer in Ireland and is one of the fastest growing drinks brand in Ireland since the mid-90s As the Bulmers brand name is not owned outside Ireland, Magners was launched in 1999 in Northern Ireland, and then in Great Britain over the period 2003 to 2006. Magners is the international equivalent of Bulmers and has been positioned similarly with respect to the brand’s core values.
The Bulmers website is very consumer focused and MediaOne work with Bulmers on a regular basis supporting the site and keeping it up to date. The Bulmers advertising campaign is portrayed across the website and the look and feel of the site changes as new campaigns are launched.
MediaOne have worked with Bulmers to develop websites for Bulmers Light which was closely followed by Magners Light. In August 2008, MediaOne developed an online shop for Bulmers where Bulmers branded items are available to purchase.
MediaOne continue to work with Bulmers constantly improving their websites and ensuring that they are kept up to date in terms of content. Each month, MediaOne create calendar wallpapers for the site using the latest Advertising Campaign, as well as the ecards and screensavers which vary as different campaigns are aired. MediaOne recently worked with Bulmers on an SEO campaign when their new Pear Cider was launched to ensure that the product was present in Google rankings.
