Tullamore Dew is currently the fastest growing Irish whiskey brand globally in the fastest growing spirits category. In 2005 Tullamore Dew overtook Bushmills to become the second largest Irish whiskey brand globally.
The aim of the new Tullamore Dew website is to portray the new ‘Smooth by Nature’ communication to the Tullamore Dew customers. MediaOne worked with Tullamore Dew to develop a new website which incorporated the new advertising imagery, in an effort to portray the brand identity of Tullamore Dew Irish Whiskey across the website.
The new website offers Tullamore Dew consumers the chance to become more involved with the brand and to learn more about it’s smooth taste and it’s rich heritage. Above all, it is a chance for consumers to interact with Tullamore Dew.
MediaOne are currently working with local markets of Tullamore Dew (Bulgaria, Greece) to help them develop their current sites. MediaOne also work with the Tullamore Dew Heritage Centre website and the Tullamore Dew Golf website.
